By Chris Brahm, Aaron Cheris and Lori Sherer

Big Data analytics tantalize with the promise of nearly automated customer experience programs. Just tune the latest analytics software to your customer interactions and to social media sites, the pitch goes, and you can track and analyze how customers behave, as well as what they think about their experience with your company’s product or service.

http://www.forbes.com/sites/baininsights/2016/08/24/big-data-for-customer-loyalty-dont-forget-the-humans/#ab928fc766df